Articles by Scott Hornstein

International author, lecturer and consultant, Scott Hornstein works with clients to gain a competitively superior understanding of their prospects, and their responsibilities to the buying center.B2B clients include: Microsoft, IBM, HP, AT&T, Merrill Lynch, The Phoenician, Viryd Technologies, and Franklin Covey. The Peelle Company, PaperDirect, and AmerInst Professional Services.His articles and interviews have appeared in Brandweek, Adweek, MENG blog, CRM, Catalog Age, BtoB, and more. He has lectured for the ANA, AMA, DMA, NYU, Fordham, Mercy, Pace, and Connecticut State Universities.Services include: - Getting to a better understanding of your customer through voice of customer depth research, persona creation, quantitative study - Helping your customer to better understand you through branding, positioning, and messaging - Generating interest, involvement, and engagement through lead generation and nurturing programs - Finding the road to continuous improvement through customer feedback, satisfaction, and referral.