Get the Sales You Want Problem: not connecting with your target audience Reason: message is not clear and memorable What is the purpose of your message? Create a message that stands out from the competition […]
In reaching your professional goals, if you are looking for a unique and impressive way to promote your business or career, there is nothing quite as effective as adding two words – “author of _____” […]
It should be a simple question. Why should someone hire or refer your business? The problem is few business owners can express what makes them different and better than their competitors. If you want to […]
In small business, getting your name out there is often one of the most difficult tasks. With lower margins and fewer employees, marketing strategically is increasingly important to the success of your business. That means […]
Many of us have been tempted to buy a “knock-off” because it is less expensive than the name brand. Generic products at the supermarket, “replicas” of status jewelry, pocket books and clothing and much more […]
Internet users were sharing photos before Instagram, but nothing like they do through Instagram. With cool filters and video capability, it seems everyone has jumped onto the photo-sharing bandwagon. This includes over one million top […]
How many residential real estate brokers are there in NYC? 30,000? How about financial advisors? Insurance agents and brokers? Lawyers? Bankers? IT companies? Business coaches? Marking firms? Accountants? Bakers? You get the gist. If you’re […]
Yup…I used to wear shoulder pads and nude hosiery back in the greedy go-go ‘80s. When I worked out of WeWork every day, my uniform morphed into a tunic and leggings with comfy high boots […]
If you were to ask Mr. Google what the word marketing means you would find the following: “ Marketing is a form of communication between you and your customers with the goal of selling your product or […]
If your business involves you connecting with others, do yourself a favor- get a LinkedIn account. Some people will ask me why should I get on LinkedIn, isn’t it like Facebook? My answer is NO. […]